Lincoln: The forefront of technology

What has Lincoln been making lately? Is the brand still relevant anymore? It seems like they have just taken over Mercury’s position in the Ford stable with dressed up Fords. Cadillac and Buick has changed their image and it’s hard to tell that they’re platform sharing.  With Lincoln, you can tell a MKZ is a Fusion and the MKS is a Taurus and and the MKX is an Edge and the Navigator is an Expedition. I actually had to look up if Lincoln offered anything other than a substantially more expensive Ford. Yeah, they do: the Town Car. You might be thinking “That’s a dressed up Crown Vic/Grand Marquis!” Well, they don’t sell a brand new Crown Vic or Grand Marquis anymore so now it’s the exception. The following picture on their website has me cracking up:

Lincoln Town Car console

Ok, let me enter that appointment in my PDA and I'll call you on my cordless phone.

Do I spy a PDA, cordless phone, and a passport? In 2011? They sure know their demographic! Sure this is new technology to geriatrics, but to the rest of us, welcome to 1998. And who carries their passport with them? Like I suddenly want to go to Canada on a whim. Oh wait, seniors need their cheap Canadian meds. My bad! The Lincoln Town Car: perfect drug runner. Hell, that should be the plot of Smokey and the Bandit 4. Big and little Enos hire Bandit and Snowman to run to Canada and bring back a truck full of paracetamol all while Frog rides shotgun and Smokey and Junior play comic relief. There won’t be a Trans Am, but a murdered-out, supercharged Town Car instead. Brilliant!


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